• 1a.jpg
  • 2a.jpg
  • 3.jpg

Public Relations

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

Whether you’re new to PR or a professional, we can help. We encourage you to visit the , where you will find a variety of media-ready materials that can be adapted to your needs.

How do I promote my club’s project?

Including a public relations component in your project plan will help ensure your club’s projects and events get the attention and support they deserve. The following ideas can help you create a successful campaign.

Know your local media

Before sending stories to a journalist, get to know your audience. Read your local newspaper, listen to the evening news, and follow Facebook and Twitter to identify where a Rotary story might fit. Consider inviting a local journalist to speak to your club about how to work with the media or invite them to join a service project so they can see firsthand how your club is improving your community. You could also:

  • Develop a media list and keep it current.
  • Get to know local journalists by inviting them to learn more about Rotary, your club, or a specific project.
  • Contact the media with newsworthy story ideas, being sure to:
    • Know your story and anticipate questions.
    • Send background materials immediately following contact.
    • Be persuasive, persistent, and friendly, but not aggressive.

Write a press release that journalists want to read

Once you've developed a relationship with your local reporter, help them remember you through regular contact. Share news about your club projects, fundraising events, or the arrival of Youth Exchange students with a press release. You should:

  • Develop your “news hook,” a persuasive reason for the news media to pursue a story
  • Include the five Ws in the opening paragraph of your press release: who, what, where, when, and why
  • Keep it concise; limit the press release to one page and paste into the body of your email rather than sending it as an attachment
  • Decide who will respond to media inquiries and include their contact information
  • Include visuals when you send to TV stations

More ideas for promoting Rotary

There are many ways to promote Rotary. You can hold a special event, start a Facebook page, or place a billboard ad.

You could also:

  • Advertise on cable and public access TV
  • Create a public service announcement
  • Write op-eds and letters to the editor
  • Distribute club brochures, media kits, and fact sheets
  • Post on your club website and social media outlets, including blogs, Facebook, Twitter, YouTube, and more

What do I do next?

It is exciting to see your club mentioned in the newspaper or see Rotary featured on a billboard. Keep track of your public relations efforts by watching for Rotary-related news clippings in the papers you have contacted. Remember to send a thank you note to those who helped you along the way.

How can I promote polio eradication?

Illuminating buildings with our End Polio Now message can generate a lot of public and media attention, and, in turn, drive us even closer to eradicating polio forever. Many famous landmarks have already done it -- Sydney Opera House, London’s House of Parliament, even the Great Pyramid of Khafre. You can spread the message in your community by illuminating a local building or monument. To do this, follow these and submit a customized ask letter to building owners, using our sample as a template.

Once you receive approval, alert the media with a , post messages on your Facebook or Twitter pages, upload a video of the event to YouTube, and post photos to Rotary's and pages.

In addition to illuminating buildings to spread the word about our polio eradication efforts, you can:

How do I handle a media crisis?

Despite our best efforts, problems can arise that are sensitive in nature. Be honest and forthcoming if a reporter calls. Do not speculate. Try to shift the conversation to a more neutral or positive message. You can find more ideas for handling crisis communications in our Media Crisis Handbook.

For situations that need immediate attention, contact Rotary at +1-847-866-3237 or at This email address is being protected from spambots. You need JavaScript enabled to view it..

Resources & reference

Tools

Rotary support

News

Announcements

14th July 2017 Dear  Presidents/ AG's/ Rotarians Dist 3300, Applications are invited for District Grants for Rotary Year 2017-18 Only applications from clubs that are "Qualified" will be considered. Clubs...

Invitation to Rotary Clubs to Submit Suggestions for Nominations for DISTRICT GOVERNOR District 3300 RY2020/2021   Clubs are invited to submit their suggestion of candidate for the position of District...

Dear Fellow Rotarians,   This new Rotary year began with the handover of the Governor’s jewel from IPDG Darul Abdullah to me on 30th June 2017. The event was hosted...

Dear Rotarians, Warmest greetings from the RY17/18 District Secretariat, The past 1 week, you would not have received emails from our District Google group. Reason being, Google had restricted access...

« »

Dist/Club News

54th Installation Rotary Club Alor Setar

25 July 2017
54th Installation Rotary Club Alor Setar

54th Installation Rotary Club of Alor Setar President and BOD on 21st July 2017

Installation Rotary Club Penang

25 July 2017
Installation Rotary Club Penang

Installation of Rotary Club of Penang along with Rotary Club of Pandan Valley

Installation Rotary Club Titiwangsa

25 July 2017
Installation Rotary Club Titiwangsa

Rotary Club of Titiwangsa Installation at Selangor Club, Kuala Lumpur

Interact Leadership

25 July 2017
Interact Leadership

Interact Leadership Training by Rotary Club of Port Klang

57th Installation Rotary Club Kuantan

25 July 2017
57th Installation Rotary Club Kuantan

Installation of the 57th President,Dr.K.Krishnan Moorthy of Rotary Club of Kuantan on 2 July 2017.

Rotary Kuantan RM36000 to SJK (Cina)Sg. Soi

25 July 2017
Rotary Kuantan RM36000 to SJK (Cina)Sg. Soi

Community project,presentation of Cheque for RM36.000.00 donated by well wishers to SJK (Cina) Sg.Soi,Kuantan by Rotary Club of Kuantan for support of an extention to the existing building to accomodate...

Rotary Time Capsule

17 July 2017
Rotary Time Capsule

Rotary time capsule and stumps being installed at Taman Medan Tuanku at Kualalumpur

Medical Camp Rotary Club of Sungai Petani

17 July 2017
Medical Camp Rotary Club of Sungai Petani

  Medical Camp at Steris Kuala Ketil with PAG Dr. Bernard

Rotary Club of KL Diraja installation

17 July 2017
Rotary Club of KL Diraja installation

Rotary Club of KL Diraja installation

Rotary club of Bandar Utama Installation

17 July 2017
Rotary club of Bandar Utama Installation

Rotary club of Bandar Utama Installation

RC Pudu's 51st Installation

17 July 2017
RC Pudu's 51st Installation

At RC Pudu's 51st Presidential and Board Installation on 15th July 2017 Shangri-La Hotel, Kuala Lumpur. Congratulations!

Rotary Tampin 56 years of service

19 September 2016
Rotary Tampin 56 years of service

Installation of President Jimmy Yau of RC Tampin Jimmy Yau of RC Tampin was installed as the new president for RC Tampin, on 8th July 2017

Rotary Club of Klang 57th Year

15 August 2016
Rotary Club of Klang 57th Year

57th President Rotary Club of Klang Mani Vannan with IPP Aaron Samuel  

Dag-Autism & Inclusion

08 August 2016
Dag-Autism & Inclusion

Rotary D3300 with its Smart Partners Oasis Place & HELP University, our NGO Partner – NASOM and its Rotary Partners – The Rotary Foundation, Rotary District 9810, Australia and The...

« »