Warning: Creating default object from empty value in /home/wwwrot3300/public_html/plugins/system/zo2/framework/layout.php on line 224
  • 1a.jpg
  • 2a.jpg
  • 3.jpg

Public Relations

Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world.

Whether you’re new to PR or a professional, we can help. We encourage you to visit the , where you will find a variety of media-ready materials that can be adapted to your needs.

How do I promote my club’s project?

Including a public relations component in your project plan will help ensure your club’s projects and events get the attention and support they deserve. The following ideas can help you create a successful campaign.

Know your local media

Before sending stories to a journalist, get to know your audience. Read your local newspaper, listen to the evening news, and follow Facebook and Twitter to identify where a Rotary story might fit. Consider inviting a local journalist to speak to your club about how to work with the media or invite them to join a service project so they can see firsthand how your club is improving your community. You could also:

  • Develop a media list and keep it current.
  • Get to know local journalists by inviting them to learn more about Rotary, your club, or a specific project.
  • Contact the media with newsworthy story ideas, being sure to:
    • Know your story and anticipate questions.
    • Send background materials immediately following contact.
    • Be persuasive, persistent, and friendly, but not aggressive.

Write a press release that journalists want to read

Once you've developed a relationship with your local reporter, help them remember you through regular contact. Share news about your club projects, fundraising events, or the arrival of Youth Exchange students with a press release. You should:

  • Develop your “news hook,” a persuasive reason for the news media to pursue a story
  • Include the five Ws in the opening paragraph of your press release: who, what, where, when, and why
  • Keep it concise; limit the press release to one page and paste into the body of your email rather than sending it as an attachment
  • Decide who will respond to media inquiries and include their contact information
  • Include visuals when you send to TV stations

More ideas for promoting Rotary

There are many ways to promote Rotary. You can hold a special event, start a Facebook page, or place a billboard ad.

You could also:

  • Advertise on cable and public access TV
  • Create a public service announcement
  • Write op-eds and letters to the editor
  • Distribute club brochures, media kits, and fact sheets
  • Post on your club website and social media outlets, including blogs, Facebook, Twitter, YouTube, and more

What do I do next?

It is exciting to see your club mentioned in the newspaper or see Rotary featured on a billboard. Keep track of your public relations efforts by watching for Rotary-related news clippings in the papers you have contacted. Remember to send a thank you note to those who helped you along the way.

How can I promote polio eradication?

Illuminating buildings with our End Polio Now message can generate a lot of public and media attention, and, in turn, drive us even closer to eradicating polio forever. Many famous landmarks have already done it -- Sydney Opera House, London’s House of Parliament, even the Great Pyramid of Khafre. You can spread the message in your community by illuminating a local building or monument. To do this, follow these and submit a customized ask letter to building owners, using our sample as a template.

Once you receive approval, alert the media with a , post messages on your Facebook or Twitter pages, upload a video of the event to YouTube, and post photos to Rotary's and pages.

In addition to illuminating buildings to spread the word about our polio eradication efforts, you can:

How do I handle a media crisis?

Despite our best efforts, problems can arise that are sensitive in nature. Be honest and forthcoming if a reporter calls. Do not speculate. Try to shift the conversation to a more neutral or positive message. You can find more ideas for handling crisis communications in our Media Crisis Handbook.

For situations that need immediate attention, contact Rotary at +1-847-866-3237 or at This email address is being protected from spambots. You need JavaScript enabled to view it..

Resources & reference

Tools

Rotary support

News

Dist/Club News

District 3300 Awards

27 January 2018
District 3300 Awards

District Awards on 9th June 2018 at Sheraton, Petaling Jaya hosted by Rotary Greater KL

Swing and Support

25 January 2018
Swing and Support

Swing and Support - Fund Raisin Golf Tournament - Rotary Clubof Sungai Petani - 3rd March 2018

RYLA 2018!

22 January 2018
RYLA 2018!

Dear Rotarians,   We are pleased to bring to you RYLA 2018!    First & foremost, I would like to thank District Governor Dr Manohur and District Trainer PDG Leslie...

Pride of Workmanship @ KL Sentral

19 January 2018
Pride of Workmanship @ KL Sentral

Pride of Workmanship @ KL Sentral Lobby 2nd Floor District Governor Dr, Manohur Kurup along with Minister of Transport Y.B Minister Datuk Liow Tiong Lai on 13th of Jan 2018. ...

"Rail Heroes' Launch at IPOH on 20th Jan 18

19 January 2018
"Rail Heroes' Launch at IPOH on 20th Jan 18

  Dear Rotary friends   We had witnessed a very impactful and very well received launch by the Honorable Minister of Transport  Malaysia YB Dato' Sri Liow Tiong Lai last...

Centennial Trail 12th Nov 2017

04 October 2017
Centennial Trail 12th Nov 2017

Click on the picture or on the link to download the form. Click here to fill the form online.   In Celebration of The Rotary Foundation's 100 Years of Doing...

Medical Camp Rotary Club of Sungai Petani

17 July 2017
Medical Camp Rotary Club of Sungai Petani

  Medical Camp at Steris Kuala Ketil with PAG Dr. Bernard

Dag-Autism & Inclusion

08 August 2016
Dag-Autism & Inclusion

Rotary D3300 with its Smart Partners Oasis Place & HELP University, our NGO Partner – NASOM and its Rotary Partners – The Rotary Foundation, Rotary District 9810, Australia and The...

« »